The founder and general partner on building a legacy firm from her living room, what makes her hit pause on an AI pitch, and the advice she gives founders over and over again.
Many VCs will tell you that closeness doesn’t scale, but Senofer Mendoza built her firm on the opposite bet. A decade after launching Mendoza Ventures from her living room, she’s deploying a third fund anchored by three banks, fielding other families who want her help to institutionalize, and still meeting weekly with every founder in her portfolio.
Along the way she testified before Congress, watched her recommendations land in the country’s National Entrepreneurship Strategy, and learned that the family story she was once coached to hide resonates as deeply as the professional one.
